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In our carefully crafted urban appropriate recipes, you will find the abundance and variety of lean meat needed for your dog to thrive. We have added healthy oils and good fats which provide optimal nourishment while being light on the tummy. Our grain and gluten free carbohydrate sources are hypoallergenic while being low on the glycaemic index. Our Functional nutrient dense herbs & botanicals are bursting with antioxidants. Each ingredient plays a vital role to provide your companion with the finest, healthy, and wholesome meals. It is the perfect combination of nutrition and taste which nourishes our dogs while managing the challenges that come with an urban lifestyle

Fabled Pet Food is in Wales, United Kingdom with locally sourced ingredients from the heart of the Welsh countryside.

We have 250 grams of trial tins available for every recipe. We are so confident of the palatability of our recipes that we guarantee your money back in case your dog does not like it. Give our friendly Customer Care team a call at +91 9971588004 and they will be able to recommend suitable recipes for your pets and get them delivered to your doorstep.

Our recipes mirror the diverse meat sources that a dog will consume in the wild while making sure that the unique challenges they face in the urban environment are taken care of. Multiple meat source ensure palatability & digestibility.

It means we use only Vitamin E (Tocopherols) to preserve the food.

Our ingredients are sourced from the United Kingdom

Fructo-oligosaccharides (FOS) and Mannanoligosaccharides (MOS) are prebiotics which positively influence gut health in dogs. MOS tend to enhance microbial populations and modulate systemic immune function, while FOS decrease concentrations of putrefactive compounds measured in feces, improving gut health. Therefore, FOS and MOS are used in dog diets to improve gut health by altering microbial populations positively, enhancing immune capacity and decreasing concentrations of putrefactive compounds. The use of these prebiotics might be most beneficial in geriatric dogs, young weanling puppies or dogs under stress, all of which may have compromised immune systems or undesirable microbial communities in the gut.

  • • Crude protein - This can come from meat and meat by-products in pet food as well as non-meat sources (pea protein, potato protein, etc.). This figure should be above 18% on a dry matter basis for adult dogs, although 40% or higher is even better.
  • • Crude fat – Fat is dense energy source and provides over 2x more calories than protein or carbohydrates – this is where understanding source of calories matters! It should be above 5.5% on a dry matter basis
  • • Crude fiber – Fiber comes from grains and vegetables and helps regulate the digestive tract and water balance. There is not a required value for it, although typically it will be around 4%.
  • • Ash – This is not required on a guaranteed analysis, although many pet foods include it. It is the cumulative total of all the minerals in the diet. Ash is generally under 7% and can be estimated between 5-7% in calculations as a placeholder.
  • • Moisture – There are inherent differences in moisture content between types of dog food depending on the method of processing. Moisture content can vary from 5% to 90% depending on if you are feeding wet or canned food, dry food, cooked food, raw food, dehydrated food, freeze-dried food, etc.
  • • Carbohydrates – Carbohydrates are not required on a guaranteed analysis. Carbohydrates can be from grains (wheat, rice, etc.) as well as grain-free ingredients (potatoes, tapioca, etc.). The carbohydrates are calculated by subtracting all the other figures from 100% except fiber, as fibre comes from carbohydrates
  • • Other optional nutrients – Other ingredients or micronutrients that the manufacturer would like to callout, such as probiotics fatty acids, certain vitamins and minerals, and more may also be listed in the guaranteed analysis panel. These are not typically listed as a percent because they would be less than 1% and the actual values are more meaningful

Our food is tested by Intertek – an independent testing organisation with more than 130 years of experience in ensuring the quality and safety of products, processes and systems.

The ‘testing’ is done by us. It simply mean we ask the dogs to choose between Fabled and their current food. As per our current count – 90% of dogs choose Fabled over their current kibble.

FEDIAF or European Pet Food Association represents the national pet food industry associations in the EU and from Bosnia-Herzegovina, Norway, Russia, Serbia and Switzerland. The objectives of FEDIAF’s Guidelines for Complete and Complementary Pet Foods for Cats and Dogs are to confirm the basic nutrient levels required in cat and dog food and the industry adhere to these when manufacturing their wide range of products and recipes under biochemical, bacteriological and organoleptic control. It acts as the reference document on pet nutrition in Europe for EU and local authorities, consumer organisations, professional and customers. The bottom line is that if a food adheres to the FEDIAF guidelines – it ensures that 100% of nutritional requirements are taken care.

Taurine for dogs is metabolized from methionine and cystine both of which are present in meat-based ingredients. Since all our recipes are high-meat recipes - the addition of taurine as a supplement or an add-on ingredient is not needed. Also - all our recipes meet European FEDIAF guidelines which ensure all our recipes are nutritionally balanced.

The required food intake of your dog depends on a number of factors such as weight, gender, breed, level of activity and age. The surroundings can also play a role. Our suggested guidelines can be found in the packaging of our recipes.

Your pet may take time to get accustomed to a change in diet, so it’s always a good idea to introduce new foods gradually. Spread the daily intake over several meals. Younger puppies should be fed 3-4 times a day. Reduce to 2 meals as they grow.

Fabled recipes have been crafted with the needs of urban pets. Urban life brings its own challenges such as less space, high stress and lack of lifestyle appropriate nutrition. Our foods were made specifically with these requirements in mind.

Our Urban Lifestyle Appropriate philosophy is simple: Urban life has its own cadence and challenges, and so our recipes are crafted to adapt this shift in lifestyle while meeting your dog’s biological needs.

We are committed to providing holistic, complete nutrition for urban pets, using the highest quality ingredients such as:

  • • Fresh & lean animal proteins like chicken, turkey, duck & eggs
  • • Low Glycemic Index & Hypoallergenic Carbs like peas & sweet potatoes
  • • Dietary fats rich in Omega 3 and Omega 6 such as chicken fat, salmon and coconut oil
  • •Fruits and vegetables rich in natural antioxidants, vitamins and minerals like cranberries, blueberries, spinach, pumpkins, broccoli, carrots, apples & pomegranates
  • •Nutrient dense herbs and botanicals such as turmeric, rosemary, peppermint, ginger, thyme & spirulina.

We use wholesome, simple ingredients for our recipes without any artificial preservatives or chemicals.

Absolutely. We have three recipes for puppies

Well Begun – Our starter recipe is to be fed right after weaning

Grow Little One – Our Puppy recipe to be fed small and medium breed growing puppies (3-12 months)

Gentle Giants – Our other puppy recipe to be fed large breed puppies (3-12 months)

All our diets are grain and gluten free and can be safely fed to dogs with grain intolerances. In case your dog is allergic to poultry – we recommend feeding Happy to Sea.

Needless to say, store dry pet food and unopened canned food in a cool and dry place.. Excess heat or moisture may cause the nutrients to break down. If your pet is overly persistent or clever at getting into her pet food, store it in a secure location.

Starter food can be fed up till 3 months of age post which pet parents should look to switch to puppy food (Grow Little One and Gentle Giants)

Different breeds will require transitioning to adult food at different times. The smaller the breed is – the sooner it reaches adulthood. A small breed dog can switch to an adult recipe between 11 to 13 months while a large breed dog might require puppy food till 18 months of age.

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